Blog

This week is National Apprenticeship Week, and to celebrate it we wanted to give you an insider’s scoop on what it’s like to be a Digital Marketing Apprentice. Eleanor Gibson works with Travel Trade Consultancy (TTC) and has been employed as Marketing Assistant since May 2021.  Life before Travel Trade Consultancy “When I finished my […]

Customer service might seem like a basic thing. You make your customers happy with your product, you build a relationship with them, and they become loyal to you and a repeat customer. But, as competition increases and the digital world brings its own challenges, customer expectations are high. They’re looking for just the right content […]

The pandemic forced people in so many organisations to change the way they work overnight. It also changed the way recruitment works. Not only is the majority of the process now remote for most people, but there are shrinking talent pools, an emerging capabilities gap, and a great resignation impending. But, if your HR team […]

Brands have been using cookies, the small pieces of code stored in browsers that collect user data, since the mid-’90s. That user data can help organisations, but in 2023, the way we use cookies is set to change as Google works towards phasing out third-party cookies.  Third-party cookies are cookies that are created by a […]

A 2019 survey from Google and The Female Quotient showed that, after seeing what they thought was genuine diversity and inclusion in an ad campaign, 64% of consumers took action. That’s a clear sign that focusing on diversity and inclusion is not only the right thing to do, it’s the smart thing to do.  Since it’s a marketing […]

Data. It’s one of those words we hear all the time, from people wanting to misuse it to its capacity to improve how we engage with and understand the world. Here at Avado, we believe everyone working in business should feel comfortable with information and data. After all, it is weaved into almost everything we […]

With a focus on the unpleasant side of Black history, many great stories of amazing Black pioneers go untold. Historically, success stories within the Black community are rarely covered in history books, despite the fact Black people played a central role in British history.  In honour of this year’s theme, Proud To Be, we’re recognising […]

For HR teams, collecting data is not a new concept. From gathering and storing employee information to measuring organisational culture, data is essential to any HR function. But, collecting that data is only half the battle. Figuring out how best to analyse it, deciding what kinds of questions to ask about it, and showing people […]

People teams have been breaking their backs over the last 18 months to ensure organisational culture hasn’t gone down the drain. But what’s been the point if you don’t know if you’ve succeeded or not? The pandemic has thrust People teams into centre stage and more is being demanded of People professionals than ever before. […]