Blog

A household name that serves hundreds of millions of consumers worldwide, Colgate-Palmolive stands by its three fundamental values – Caring, Global Teamwork and Continuous Improvement. Colgate puts people front and center – a philosophy that is increasingly important, in the age of digital. In Asia Pacific, Colgate and its digital education partner, Avado, joined hands […]

It’s important to stay on top of the latest Marketing Technology (MarTech) trends! We’ve just wrapped up a webinar on ‘Algorithms and the Future of Digital Marketing’,  hosted by Miguel Bernas. Click on the video below to view a recording of this webinar.    Some of us may recall a time when Artificial Intelligence […]

No matter what business you’re in, you undoubtedly have data that needs protecting. This is mostly a job for your IT department, but the entire organisation needs to be educated on what it means to protect data and how to avoid breaches. We caught up with two of our in-house experts to learn more about […]

After Covid-19 completely changed the way we work, most offices are embracing a blended, more hybrid approach. That might mean some people on your team are working remote, while others are working at home. Even prior to the pandemic, this blended set up was becoming a popular one for teams, because it allows you to […]

Earlier this month, we released an independent poll with Prospectus Global that helped us better understand learners and how employers support them. This helped us gather lots of interesting and unique information about what kind of learning experiences people are interested in right now. Read on for highlights from our findings. Who funded learning One […]

Even before the pandemic hit and forced the majority of us to work remotely, virtual teams were on the rise. A 2017 report from the Society for Human Resource Management found that 60 percent of companies were shifting towards telecommuting, and since March 2020, the number of people working from home in the UK has […]

No matter the size of your organisation, you can’t be successful without a really great digital marketing strategy. And finding the right people to create and effectively execute that strategy is key. But where to start, especially if your marketing team is a team of just a few, or even no one at all? We […]

Black History Month, as the name suggests, is a celebration of Black history and culture that runs through the month of October in the UK. Honouring both the struggles and achievements of the Black community is essential, and doing so can help highlight people and events that are often overlooked by a white-washed account of […]

Defining common marketing terms and phrases isn’t always straightforward. Digital marketing maturity is probably one of those phrases that stumps you, and that’s legitimate, because it is nuanced. But, it’s an important one for a digital marketer to know, and even more important is knowing how to achieve it. Especially in the current space, where […]