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Earlier this week, we kicked off our latest webinar series, Unlocking Agility, with the first episode, Organisational agility: Agile for the non-agile team. Hosted by our Head of Client and Market Insight, Owen Smith, our panel of experts included Michelle Balabon, the Director of Global Commercial Digital & Innovation at AstraZeneca; Shammy Khan, Head of […]

According to the World Economic Forum, a whopping 75 million jobs could be displaced by automated tech before 2022. While that might seem scary, the good news is that the evolution of artificial intelligence, or AI, could create 58 million brand new jobs. But, if you’re in the tech and telco sector and you’re still […]

It’s important to stay on top of the latest Marketing Technology (MarTech) trends! We’ve just wrapped up a webinar on ‘Algorithms and the Future of Digital Marketing’,  hosted by Miguel Bernas. Click on the video below to view a recording of this webinar.    Some of us may recall a time when Artificial Intelligence […]

An Argument for Encouraging Staff Development in All Sectors When it comes to staff development in a workplace, there’s an old worry that accompanies it: “what if we invest in developing staff and they move on?” It can be countered with “what if we don’t and they stay?” It’s a classic “catch 22” situation.

Did you know that becoming a Chartered Manager is the highest status that you can achieve in the management profession and it is only awarded by the Chartered Management Institute (CMI)? We have created a step by step guide of how you can achieve this award and excel in your managerial role.

The pharmaceutical industry is fiercely competitive, and sales depend on highly-targeted customer communications. Having set a strategic goal to ‘put customer experience at the heart of our output’ our client identified a need to upskill and empower their team to become highly proficient marketers in the digital age.

Love it or hate it, Amazon is dominating ecommerce. On Black Friday in 2017, Amazon accounted for 55% of all US online transactions. How can anyone else, and FMCG brands in particular, compete with such domination?

Mark O’Donoghue, managing director of AVADO Digital is in the August 2017 edition of Training Journal discussing if AIs could one day be used to teach online courses. If you haven’t had a chance to read it yet, here’s a quick summary of the article.

I am often asked – as part of my role as Senior Tutor for the various marketing courses offered by Home Learning College – how marketing qualifications are viewed within the profession. More than anything else, I am asked about the value of a qualification from the Chartered Institute of Marketing (CIM). What is the value of studying a CIM qualification? And what is the true value of CIM to the marketing profession? I will try to answer both these questions here.