Get your team up to speed overnight.
This focused workshop covers the most important aspects of digital for today’s businesses.
Digital is for your entire business, it's not just about marketing. Read the full overview below and click on the headings underneath to dig deeper.
|Who is it for?||Current and future managers and leaders, change agents, programme managers, senior management and executives|
|Qualification:||The ADBL Digital Leadership Bootcamp|
|Start date:||By arrangement|
|Duration:||1 - and 2 - day bootcamps|
Experienced digital business leaders run live and recorded sessions to share knowledge, inspire and give you a new perspective on digital business leadership.
You'll understand the market drivers that require action. Clarify and prioritise your responses.
You'd be confident on how to profile customer behaviour and better understand your data to open up business opportunities.
You'll be comfortable with employing an iterative approach to develop and rapidly test solutions to business challenges with minimal investment.
You'll learn how to reach, engage and retain customers through the digital channels that they use.
Re-imagine business processes using the potential of digital technologies and data-driven operations.
You'll discuss how to prioritise people and how to overcome challenges of the wrong organisation and culture.
Senior executives need to be confident that they can steer strategy and execution, and build the teams and partners who have the skills and tools to succeed.
Understand the approach of developing and rapidly testing solutions to business challenges with minimal investment.
Re-imagine business processes with the insight of digital technology and use data to drive operational changes.
Our tutor will be on hand throughout the day to answer any questions or concerns you may have. After the bootcamp, we ask you to complete a short survey about the day so we can plan the next steps for implementing your digital strategy.
The Digital Leadership Bootcamp covers the end-to-end essentials of digital business and digital transformation in a highly practical and immediately implementable format.
What is digital?
The ADBL's 7 lenses on the digital imperative
Breakout session: Which of the lenses are most relevant for your business?
The ADBL's Digital Transformation Framework
Breakout session: Implementing the framework with your business
Digital Channels to Market
What is integrated marketing and channel mix?
Creating multi-channel sales, fulfilment and customer service in the digital age
What are our competitors doing digitally?
Breakout session: What are the takeaway lessons from competitor analysis that can be applied to your business?
Customer Centricity and the Power of Data
What are customers' digital expectations and behaviours?
Creating a customer-centric strategy
How do you unlock the power of data?
New Ways of Working
How can digital transform operations?
Establishing continuous innovation
Transforming operational processes
Empowering and enabling an agile workforce
Breakout session: How can digital benefit your operations?
Transforming People and Culture
Why it's important to establish a digital mindset for your business
Enabling the digital skills transformation
Creating the right digital culture
Managing your digital talent
Breakout session: What are the people and culture priorities for your business?
Driving Digital Transformation
What is leadership's role in driving and sponsoring digital transformation?
Contextualising priorities and key organisational messages for your business
Exemplifying the attributes of a digital leader
Breakout session: What are your target audiences and the key messages you will need to cascade for a digital transformation?
Emma Smith, Head of Talent & Development, Camelot