Squared Online

Squared Online is the award-winning global digital marketing leadership course developed with Google. Taught online over 5 months by industry experts, 95% of students are more confident discussing digital strategy and execution after graduating.

Squared Online graduates have a global connection to thousands of highly engaged alumni with access to exclusive content and events. It’s a unique hands-on approach to education. Read on below to discover the course in full.

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Overview

Who is it for?

Marketing managers and executives aiming to expand their digital understanding outside of channel specialities to develop overall strategy and manage digital within their organisation

Graduates looking to make the jump into digital and fast-track into a competitive, creative and fast-moving industry

Directors and heads of department aiming to understand marketing strategies in the face of digital disruption, championing talent in their organisations

Career changers seeking to change direction and make the jump into an exciting new career.

Qualification:Graduates are awarded the Squared Online Certificate in Digital Marketing, which is endorsed by Google, the IPA, the IAB and NABS, and accredited by the CPD Standards Office.
Location:Delivered online
Start date:Monthly intakes, but heads up – each intake fills up quickly so call us on 020 7173 5942 to discuss availability
Duration:5 months

Learn from leaders

Experienced digital business leaders run live and recorded sessions to share knowledge, inspire and give you a new perspective on digital business leadership.

Why be Squared?

  • 95% of graduates are more confident discussing digital strategy and execution
  • 2 in 3 graduates have progressed their career and take on more responsibility
  • 82% would recommend Squared Online to a friend

You’ll connect with students from across the world in dynamic live classes and form your own network of digital leaders to share knowledge, experience and ideas throughout the course and beyond. You’ll develop your leadership skills and a collaborative mindset as you tackle virtual group projects based on real-life strategic business challenges.

What can our grads do?

  • You’ll know how to implement integrated marketing strategies across the customer journey
  • You’ll appreciate the evolving relationship between innovation and consumer behaviour
  • You’ll understand how to maintain cross channel consistency and authenticity
  • You’ll apply the right models for effective business planning
  • You’ll be confident using data to generate insights and recommendations for action
  • You’ll be a strong leader who works effectively in teams and provides constructive feedback

Join the revolution.

Why enrol your team on Squared Online?

  • 95% of graduates are more confident discussing digital strategy and execution
  • 2 in 3 graduates have taken on more responsibility in their roles
  • The average student satisfaction score is 4.1 out of 5.

Through dynamic live classes and hands-on virtual group projects, students put learning into practice. It’s this knowledge and confidence developed throughout the course that makes 'Squares' business leaders of the future, driving change and innovation within their organisations.

Squared Online has delivered an award-winning learning experience to 900+ companies globally.

Squares put digital capability at the heart of your organisation because:

They know how to implement integrated marketing strategies across the customer journey

They appreciate the evolving relationship between innovation and consumer behaviour

They understand how to maintain cross-channel consistency and authenticity

They apply the right models for effective business planning

They’re confident using data to generate insights and recommendations for action

They’re strong leaders who work effectively in teams and provide constructive feedback

Develop and retain your brightest talent – join the revolution.

Squared Online is made up of 5 modules, divided into weekly lessons, which include pre-class activities, a live class and post-class activities – all on our Virtual Campus.

The hour-long weekly interactive live classes are dynamic and discursive, giving you the opportunity to interact with expert tutors, guest speakers and other students, and the hands-on group projects provide opportunities to apply your knowledge and build team-working, collaboration and leadership skills.

To give you a helping hand when you need it, our friendly Support Team is there to help – whether it’s classes, projects, group work or anything else you want to discuss.

Squared Online provides a strategic overview of the digital landscape to help students connect the dots and develop a more rounded understanding of how the various channels and tools fit together.

SquaredModules

The course content is roughly split between digital marketing and leadership/behavioural content as follows:

6040 Squared

There are no essays or exams in Squared Online. You’ll be continually assessed via project work, self-reflection, team feedback and completion of online activities.

"Google has hadindividual certifications and courses in its products before, but Squared represents a significant development beyond that, one that has the potential to transform an entire industry.”

Mark Howe, Managing Director, EMEA Agencies, Google


"Irecommend you talk to these guys if you want a digital development programme that will wow your people and deliver high quality, challenging and engaging learning."

CJ Morley, Director for Global Talent and Development, iProspect


“This course provides a comprehensive view on all things digital, from trends to strategies to real case studies.
The high-quality content and research materials have strengthened my digital skills and helped me progress in my career.”

Andrea Boehm, Global CRM Manager, Acer